We hear from our customers, year-round and summer residents as well as vacationers that they just can’t find the variety we have at Cronig’s Markets, anywhere else. Why is that?
Understanding our variety begins with a walk around the grocery store. How many square feet of our store are used for the sales floor compared to storage? We are approximate 40/60%, while the industry average is probably closer to 85/15%. The data would suggest that we would have less variety, not more. But yet we keep hearing the same thing from our customers: They can’t find Cronig’s selection anywhere else.
So, why is that… attitude and philosophy? No, We think it’s much simpler.
If you’re answering to shareholders and are chasing the profit paradigm, you focus on increasing sales per item and lowering operating costs. These two points, over time, reduce variety by their nature. In addition, warehouse fees and selling shelf space to large manufacturers, both common practices, are designed to reduce competition within the store and increase profits. Therefore, less variety.
At Cronig’s Markets, we answers to our Customers, not shareholders. We have to be profitable and we have to earn that profit from working hard and smart for our customers, not selling our souls and shelves to the manufacturers, just their products to our customers.
We need our customers, to stay in business and we sell what it is they want to buy. Our attitude and philosophy supports that and the variety follows, naturally!