Local is procuring something as geographically close to you as possible. Why does that matter? Here are a few points to ponder. The local food store is the storefront for the farmers and purveyors. This provides them with support and provides us with fresh food, so we eat less processed food. As Michael Pollen stated in one of his books, then we have the pleasure of eating that beautiful view.
How do local produce and products fit into the Cronig’s Markets equation? Perfectly!
Our customers have a connection with the island farming community, but it’s not always convenient for them to get to the farm or multiple farms they need to. A customer-centric
business model allows for a variety of local produce, foods, and other products to be accessed easily at both Cronig’s Markets and Healthy Additions.
As an independent retailer, we support this position by paying the local farmer more and applying less profit margin to the cost. This helps the selling price stay reasonable for our customer.
Local food supplies the freshness, taste, and quality the customer looks for in determining value for their food dollar.
Agriculture is a way of life in our Martha’s Vineyard community. Supporting that lifestyle and the jobs that come with it, is just the right thing to do.
The conversation continues with growth hormones, GMO’s, pesticides, antibiotics, and chemicals being used at an alarming pace. One more argument for local. Know your farmer – know your food.
Remember, our farmer is our supplier and our customer, and we say, “What goes around… comes around!”